From humble beginnings in Perth in 2001, the national tradesman’s expo has grown to become the only national event targeting the needs of tradesmen and contractors of all disciplines. With a footprint in all five mainland states, the national tradesman’s expo continues to grow year after year, providing suppliers an opportunity to reach more than 35,000 tradies nationally every year.

MARKETING

the national tradesman’s expo marketing campaign is unique for trade shows as it uses a blend of trade media, mass media and new online media to communicate its message to a diverse target market. Central to our campaign is a strong retail message designed to attract those customers with an intention to buy. our core marketing initiatives include: n n n n n n n n n Association newsletters and mail-outs Direct Mail Newspaper Onsite visits Radio Show Guide inserts SMS TAFE distribution Television

PRODUCT CATEGORIES

the national tradesman’s expo is a one-stop shop for all trade tools, heavy and light equipment. Product categories include: hand tools / Power tools / utes & Vans / trucks / earthmoving & excavation equipment / lawn Care equipment / Access equipment & scaffolding / Concrete equipment / metal Fabrication & Fit-outs / Cleaning equipment / materials handling / generators & Compressors Pipe inspection tools / safety & Workwear / laser equipment / Welding equipment / racking & storage / lift equipment / Compaction equipment / electrical test equipment / Finance & insurance / business software Associations / government and Advisory services / Publications / recruitment / telecommunications

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REASONS TO EXHIBIT AT THE NATIONAL TRADESMAN’S EXPO

1. meet thousands of new buyers and develop a quality database 2. Develop direct relationships with your clients 3. show your full product range rather than rely on a catalogue 4. let buyers use all five senses to gain a full appreciation of your product 5. raise your profile in the industry and add value to your brands 6. launch new products and generate media interest 7. sell, sell, sell!

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Trade magazines Trading Post Tradie Talk e-newsletter Website