digitalmedia-asia.com April 2008

Digital offshoring gains momentum Why the outsourcing of digital work is good news for Asia Page 21

Making a profit out of portability What does the trend of data portability mean for marketers? Page 22

Email looks to new horizons The channel is winning converts despite fears over spam Page 28

The trouble with mobile marketing Mobile has yet to find a role as a marketing tool in Asia Page 34

Children of the revolution

How Asia’s kids consume digital media and what marketers can do about it