Asia Pacific PR Awards Foreword Complex world calls for award-winning PR work Inside these pages you will find the very best of the Asia-Pacific public relations industry, from the work that responds to complex communications challenges, to the companies and people that have set new standards in 2008. This year’s Asia-Pacific PR Awards, the eighth in the competition’s history, again pays tribute to the compelling role that sophisticated communications plays in a rapidly evolving media environment. The judges, drawn from senior in-house and agency ranks, must be thanked for committing their time and energy to a lengthy process. It is because of their commitment that competition for these awards remained tough. After several lively debates decided the campaign category winners, a panel consisting solely of the client-side judges adjourned to decide Campaign of the Year, and the prestigious Gold Awards. Determining the winners of these categories was no easy task, with several eventually clinching the top awards by the thinnest of margins. This year’s awards saw Media again refine its award categories, in order to reflect the changes that are happening in today’s public relations marketplace. A number of categories were consolidated, to better focus on those areas where communications resources are primarily being directed. As a result of this approach, a new Environmental category was established, in line with the inexorable rise of sustainability on the communications agenda. The new category instantly became one of the competition’s most fiercely contested. The Asia-Pacific PR Awards has become an unrivalled benchmark for the region’s communications industry, and Media remains committed to delivering an awards programme that showcases the best and brightest. Congratulations to all the winners. Arun Sudhaman Deputy editor, Media CONTENTS The Judges Gold Awards Campaign of the Year Asia-Pacific Network of the Year PR Consultancy of the Year Corporate Communicator of the Year PR Agency Head of the Year 4 5 6 7 8 12 People & Consultancies Awards Asia Pacific PR Student of the Year Young PR Professional of the Year 10 13 General Consumer Awards Product Brand Development Arts, Entertainment & Media Consumer Launch 14 15 15 Industry Market Awards Healthcare: Ethical Technology Business-to-Business 16 17 17 Targeted Audience Awards Employee Communications Regional PR 18 18 Corporate Awards Public Affairs Corporate Branding Corporate Publications Financial Communications Crisis or Issues Management 19 19 20 20 21 Social Education & Philanthropy Awards Environmental Public Sector Corporate Social Responsibility 21 22 26 Technique Awards Best Use of Digital Promotional Activity of the Year 24 26 27 Sponsors’ Profiles 3 previous page next page